# Advertising an Airbnb on Instagram

This Airbnb has a nightly rate of ~$350 and a cleaning fee of$199. If we assume that the average guest books for 3 nights the host is getting ~$1,220 after Airbnb fees ($350 * 0.97 * 3 + $199). Let’s also assume that the mortgage, maintenance, and utilities are$5,000/month with an aggressive occupancy rate of 75%. That leads us to an actual monthly profit of $2,638 ($350 * 30 * 0.97 * 0.75 - $5000) across 7.5 (30 * 0.75/3) guests, or a per guest profit of$351.73 ($2,638 / 7.5). Doing some minimal research it looks as if the cost per click of an Instagram ad is anywhere from$0.50 - $1.00. Using the low end of this range we see that we’re break-even so long as a single person books out of the ~700 ($351/\$0.50) clicks. That actually feels doable - 1 sale out of 700 clicks doesn’t seem too bad.