We’re aware of Zynga’s purchase of Draw Something and Zynga’s emphasis on analytics and metrics to drive product features and decisions. I’m a bit late to the party but I tried brainstorming to put together  a Zyngafied version of Draw Something:

  • Favor drawings that require colors that a user does not have to encourage the user to buy new colors.
  • Leverage the priming effect by picking words that will encourage users to spend more. For example using the words “gold”, “coin”, and “rich” would put users in a buying mood.
  • Charge more for the more popular color packs.
  • Include “limited edition” color and word packs.
  • Reward active users with free color packs, bombs, etc.

I, for one, am glad that I got to play Draw Something before it turns into this money extraction machine.


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